Claire Ptak wants to change the way you bake

Inside Claire Ptak’s white stucco East London bakery, Violet, staff are moving in careful syncopation. From the open doorway to the small kitchen and café, freshly baked feta-sour cream-and-chive scones and herb-laced quiches call to a steady stream of customers who stop to chat with Ptak and admire 5-month-old daughter Frances West, sitting in her lap.

A native Californian, Ptak is a rising star on the culinary scene—hailed by Jamie Oliver as “one of my all-time favorite cake-makers.” But Violet and Ptak are about more than being an of-the-moment patisserie. It is here that she carries out a fairly revolutionary approach to baking—Soft-whipped egg whites! Flour licking!—that sets her apart from the cookie-cutter mold.

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